Bora Brasil was born from the union of Skala and Lola From Rio. We are the group that brings together scale and innovation, consistency and boldness, the mainstream and the premium. We are here to create a future where beauty is diverse, inclusive, sustainable — and, for all these reasons, Brazilian.
Bora Brasil is the company formed from the integration of Skala and Lola from Rio’s operations, bringing together Brazilian hair care brands under a single corporate structure.
With revenue approaching BRL 2 billion and around 1,800 employees, the group takes the first position in volume and fourth in value in the Brazilian market for hair care and styling products, while also holding the leading brand in the segment in Brazil. Our products are present in over 53% of Brazilian homes and are sold in 82 countries.
BRAND IN SALES VOLUME IN HAIR CARE IN BRAZIL
Source: Worldpanel by Numerator | Purchase Panel
LARGEST HAIR CARE & STYLING GROUP IN BRAZIL
Source: Nielsen
HOUSEHOLD PENETRATION IN BRAZIL
Source: Worldpanel by Numerator | Purchase Panel
SOCIAL MEDIA FOLLOWERS
Source: Skala and Lola from Rio social networks
Our purpose is to share with the world the beauty expertise developed through Brazil’s unique diversity and cultural blending. We create our solutions based on the different needs of different cultural profiles and biotypes, celebrating good humor, joy, and, above all, the creativity and innovation that define the Brazilian lifestyle.
Offering solutions for all audiences and social classes. Anticipating trends, surprising, and transforming the market.
Ethics, responsibility, and positive impact. A commitment to sustainable, vegan, and conscientious practices. Sustainability is a defining pillar for us, especially through our connection to the Amazon and its role as the world’s lungs.
The 4th largest hair care group in Brazil, with a massive presence in Brazilian homes and a culture built on growth.
Valuing and drawing on the knowledge of Brazil’s diversity gives us a unique ability to care for and address every type of beauty in the world. Our rich and plural mix makes us true experts across a wide range of hair types and beauty profiles.
We believe that beauty should have no borders — it is for everyone.“From daily care in millions of homes to the spark of innovation that sets trends, we are the bridge between the accessible and the extraordinary. Embedded in our DNA is the diversity that pulses through our culture, the Brazilian spirit that colors and shapes our expression, and the creativity that breaks the mold. We are made of everyone, for everyone, and for each individual. We believe beauty is freedom: to be, to choose, to transform. We are the group that brings together scale and innovation, consistency and boldness, the mainstream and the premium. We are here to create a future where beauty is diverse, inclusive, sustainable – and, for all these reasons, Brazilian.”
We were born with the purpose of making beauty plural, accessible, and Brazilian. We are leaders in hair care because we bring quality, awareness, Brazilian spirit, and care to every hair type in a way that is truly democratic.
We are a proudly Brazilian and Rio de Janeiro-born cosmetics brand that makes vegan, cruelty-free products with a bold identity and innovative formulas, focused on hair care.
We are always on the lookout for talent who share our passion for beauty, diversity, and innovation.
