We are Bora Brasil, the group behind the brands Lola From Rio and Skala. We bring together scale and innovation, consistency and boldness, the democratic and the premium. We are here to create a future where beauty is plural, inclusive, sustainable, and therefore, Brazilian.
Bora Brasil is the group formed through the integration of the operations of Skala and Lola From Rio, bringing together Brazilian hair care brands under a single corporate structure.
With revenue close to R$ 2 billion and approximately 1,800 employees, the group now holds the leading position in volume and the fourth position in value in the Brazilian market for hair treatment and finishing products, in addition to owning the leading brand in the segment in Brazil. Our products are present in more than 53% of Brazilian households and are sold in 82 countries.
LEADING BRAND IN SALES VOLUME IN HAIR CARE IN BRAZIL
Source: Worldpanel by Numerator | Purchase Panel
LARGEST BY VOLUME IN THE BRAZILIAN MARKET FOR HAIR TREATMENT AND FINISHING PRODUCTS
Source: Nielsen
OF PRESENCE IN BRAZILIAN HOUSEHOLDS
Source: Worldpanel by Numerator | Purchase Panel
followers on social media
Source: Social media channels of Skala and Lola From Rio
Our purpose is to share with the world the beauty expertise developed through Brazil’s unique diversity and cultural blending. We create our solutions based on the different needs of different cultural profiles and biotypes, celebrating good humor, joy, and, above all, the creativity and innovation that define the Brazilian lifestyle.
Offering solutions for all audiences and social classes. Anticipate trends, surprise, and transform the market.
Ethics, responsibility, and positive impact. A commitment to sustainable, vegan, and conscientious practices. Sustainability is a defining pillar for us, especially through our connection to the Amazon and its role as the world’s lungs.
The fourth-largest haircare group in Brazil, with a strong presence in Brazilian households and a growth-driven culture.
Valuing and drawing on the knowledge of Brazil’s diversity gives us a unique ability to care for and address every type of beauty in the world. Our rich and plural mix makes us true experts across a wide range of hair types and beauty profiles.
We believe beauty should have no boundaries. Beauty is for everyone.“From daily care in millions of homes to the spark of innovation that sets trends, we are the bridge between the accessible and the extraordinary. Embedded in our DNA is the diversity that pulses through our culture, the Brazilian spirit that colors and shapes our expression, and the creativity that breaks the mold. We are made of everyone, for everyone, and for each individual. We believe beauty is freedom: to be, to choose, to transform. We are the group that brings together volume and innovation, consistency and boldness, the democratic and the premium. We are here to build a future where beauty is plural, inclusive, sustainable and, for all that, Brazilian.”
In compliance with Law No. 14,611/2023, Bora Brasil Group makes its Transparency and Pay Equality Report available, reinforcing its commitment to transparency, equity, and best practices in people management.
The company adopts a structured Job and Salary Plan based on objective criteria such as meritocracy, performance, and length of service, ensuring consistency and fairness in compensation processes.
The data refers to the 2025 base year.
Download the full report here.
Pay Equality Report – Platina
2026 Pay Equality Report – Masterline Embalagem
2026 Pay Equality Report – Master Headquarters
Pay Equality Declaration – 1st Semester 2026 – Lola From Rio – Report 02.2026
We were born with the purpose of making beauty plural, accessible, and Brazilian. We are leaders in hair care because we bring quality, awareness, Brazilianness, and care to all hair types in a democratic way.
We are a Rio-based cosmetics brand, vegan and cruelty-free, with a strong Brazilian identity, a disruptive spirit, and innovative formulas focused on hair care.
We are always on the lookout for talent who share our passion for beauty, diversity, and innovation.
