Bora Brasil brings together the strength of two major Brazilian brands: Skala Brasil and Lola From Rio. Together, they are expanding access to beauty through innovation, creativity and global reach.
With revenue approaching R$ 2 billion and around 1,800 employees, the group enters the market as a major force in Brazilian and global beauty, building on a track record of consistent growth and international expansion.
The group's products reach more than 53% of Brazilian households and are sold in 82 countries, combining a strong retail footprint with growing relevance across digital channels.
Bora Brasil currently operates two factories and seven distribution centers. As part of its growth plan, the group plans to build a new factory in Uberaba, Minas Gerais, with construction scheduled to begin in 2026 and be completed in 2027.
Manifest
We believe beauty should have no boundaries. Beauty is for everyone.
From everyday care in millions of homes to the touch of innovation that inspires trends, we are the bridge between accessible beauty and the extraordinary. Our DNA carries the diversity that pulses through our culture, the Brazilian identity that brings color to our expression and the creativity that breaks conventions. We are made of everyone, for everyone and for each individual. We believe beauty is freedom: the freedom to be, to choose and to transform. We are the group that brings together scale and innovation, consistency and boldness, accessible beauty and premium beauty. We are here to create a future where beauty is diverse, inclusive, sustainable and, because of all this, distinctly Brazilian.
2026
The Bora Brasil Group is officially born, bringing together Skala Brasil and Lola From Rio in a new corporate structure connected by the purpose of sharing with the world the beauty expertise shaped by Brazil's diversity and cultural mix.
2025
Luis Delfim takes the helm at Skala Brasil, bringing a strategic vision focused on transformation, sustainable growth, and global expansion.
2024
Advent International, one of the world's largest global private equity firms, announces the acquisition of a controlling stake in Skala Brasil (formerly known as Skala Cosméticos), marking a new cycle of growth and expansion for the company.
2023
International influencers begin promoting Skala products, turning the brand into a global success story for accessible hair care.
2020
The brand gains traction on social media and goes viral among curly hair content creators, especially on TikTok and Instagram.
2018
Skala begins to highlight 100% vegan products compatible with low poo and no poo techniques, keeping up with new consumer and hair care trends.
2010
Skala began consolidating its international presence, expanding exports to countries in Latin America, Europe, and the United States.
1992
Skala began highlighting on its labels that it did not test on animals, becoming a pioneer in the cruelty-free movement in the country.
1990
Skala revolutionized the Brazilian market by popularizing treatment creams in economical 1kg packaging, transforming the "cream bath" (banho de creme) into a national habit.
1986
Skala Brasil is founded in Uberaba, Minas Gerais, starting its journey in the Brazilian beauty and hair care market.
BRAND BY SALES VOLUME IN HAIR CARE IN BRAZIL
Source: Worldpanel by Numerator | Purchase PanelLARGEST BY VOLUME IN THE BRAZILIAN HAIR TREATMENT AND STYLING PRODUCTS MARKET
Source: Nielsenfollowers on social media
Source: Skala Brasil and Lola From Rio social media channelsOur purpose is to share with the world beauty expertise shaped by Brazil's diversity and cultural mix. We develop solutions for different cultural profiles, needs and biotypes, celebrating the humor, joy, creativity and innovation that define the Brazilian way of life.
Offer solutions for all audiences and social classes. Anticipate trends, surprise consumers and transform the market.
Ethics, responsibility and positive impact. Commitment to sustainable, vegan and responsible practices. Make sustainability a differentiator in initiatives connected to the Amazon and its global environmental importance.
Fourth-largest hair care group in Brazil, massive presence in Brazilian households and a culture of growth. Strong international presence in more than 80 countries and continuing expansion.
Our understanding of Brazilian diversity gives us a unique ability to care for a wide range of beauty needs around the world. Brazil's rich cultural and biological diversity has helped us build expertise across many biotypes.
