The Bora Brasil Group
A movement born from two Brazilian brands that are already part of everyday life for millions of people.
Bora Brasil was born from the union of two Brazilian powerhouses: Skala Brasil and Lola From Rio. Together, we are shaping a new beauty movement that is more diverse, accessible, innovative and connected to the future. We are a Brazilian group expanding rapidly around the world, driven by creativity, diversity and the courage to transform the beauty industry. Here, brands, people and possibilities grow together.
Our Group by the Numbers
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R$ 2 billion
In revenue
Source: Worldpanel by Numerator -
+53%
of Brazilian households
Source: Nielsen -
+87 countries
With a presence on every continent
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2,000
Employees
Our Brands
Two independent brands, each with a unique identity and a strong connection with its consumers.
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We were founded to make beauty more diverse, accessible and unmistakably Brazilian. We lead in hair care by bringing quality, conscious choices, Brazilian identity and care to every hair type, making high-performance products accessible to more people.
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We are a vegan, cruelty-free cosmetics brand born in Rio de Janeiro, with a bold Brazilian identity, a disruptive spirit and innovative formulas focused on hair care.
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Join us
Come join the group that is taking Brazilian beauty ever further. Grow alongside the leader in hair care sales volume in Brazil.
OUR LATEST NEWS
PRESS
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Skala Brasil invests R$ 150 million in new factory and repositions brand
Uberaba facility to boost production by 60%, aligning with new brand strategy and international expansion Skala is embarking on a…
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Skala invests R$ 150 million in new factory and expands capacity by 60%
The new facility in Uberaba is part of the brand’s expansion strategy, which also includes a redesign of its packaging…
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Skala invests R$ 150 million in new factory
Skala Brasil is preparing for a new phase of expansion as it marks its 40th anniversary. As the volume leader…
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Skala invests R$ 150 million in new factory in Uberaba (MG)
Skala, a hair care brand from Minas Gerais, is set to invest R$ 150 million in a new factory in…
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Skala invests R$ 150 million in new factory and repositions brand
Skala is investing in expanding its production capacity, growing its international presence, and revising its brand strategy. This move encompasses…
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Skala invests R$ 150 million in new factory in Uberaba (MG)
Belo Horizonte (MG) – Skala, a hair care brand from Minas Gerais, is set to invest R$ 150 million in…
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Skala invests R$150 million in new factory and accelerates international expansion
Company celebrates 40 years, expands production capacity by 60%, and is now present in 87 countries Skala Brasil celebrates 40…
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Skala doubles international presence in two years and targets over 100 countries by 2027
Known in Brazil for its one-kilogram tubs of treatment cream, Skala is building a business that is increasingly less dependent…
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With expansion into Asia, Skala is set to reach over 100 countries by 2027
The brand, which has adopted “Brasil” as part of its name, ranks fifth in the US hair treatment market and…
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She made R$ 1 million selling hot chocolate from just one kiosk on Avenida Paulista
Entrepreneur Meire Nussbacher generated R$ 1 million in revenue over three months with a single dessert kiosk at the Shopping…
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Skala Brasil introduces new hair care lines
Skala Brasil is unveiling new products that embody the brand’s new identity at Beauty Fair 2026. Highlights include four new…
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Title Skala and Lola from Rio create the Bora Brasil group and form a new beauty powerhouse
Skala and Lola from Rio have partnered to create the Bora Brasil group, resulting from the merger and integration of…
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Grupo Skala and Lola From Rio are consolidating their operations under a new corporate identity.
Bora Brasil becomes the institutional name of the group and the designation adopted in relationships with stakeholders, including clients, partners,…
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Bora Brasil announces new line of sustainable products
he group invests in innovation and sustainability with launches that prioritize natural ingredients and recyclable packaging.
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Skala and Lola become Bora Brasil, which targets R$ 2.5 billion in hair products
Only the name was missing. The group resulting from the merger of Skala and Lola From Rio is now called…